ROLEX
Rolex SA is a Swiss luxury watch manufacturer
based in Geneva,Switzerland. Originally founded
as Wilsdorf and Davisby HansWilsdorf and Alfred
Davis in London, England in 1905, the company
registered Rolex as the brand name of its watches
of operations to Geneva, Switzerland in order
toavoid heavy taxation from a recovering
post-war Britain,and in 1920 Hans Wilsdorf
registered Montres Rolex SAin Geneva
as the new company name which eventually
became Rolex SA in later years.Since 1960, the
company has been owned by the Hans
Wilsdorf Foundation, a private family trust.
based in Geneva,Switzerland. Originally founded
as Wilsdorf and Davisby HansWilsdorf and AlfredDavis in London, England in 1905, the company
registered Rolex as the brand name of its watches
in1908 and became Rolex Watch Co. Ltd. in 1915.
After World War I,the company moved its base
of operations to Geneva, Switzerland in order
toavoid heavy taxation from a recovering
post-war Britain,and in 1920 Hans Wilsdorf
registered Montres Rolex SAin Geneva
as the new company name which eventually
became Rolex SA in later years.Since 1960, the
company has been owned by the Hans
Wilsdorf Foundation, a private family trust.
Rolex SA and its subsidiary Montres Tudor SA
design, manufacture, distribute and service
wristwatches sold under the Rolex and Tudor
brands. In 2018, Forbes ranked Rolex as the
world's 71st most valuable brand.As of 2018,
watches ever sold at auctions, three are
Rolex watches. In particular, Paul Newman's
Rolex Daytona currently holds the title of the
most expensive wristwatch and the second most
expensive watch ever sold at auction,
fetching 17.75 million US
dollars in New York on October 26, 2017.
design, manufacture, distribute and servicewristwatches sold under the Rolex and Tudor
brands. In 2018, Forbes ranked Rolex as the
world's 71st most valuable brand.As of 2018,
watches ever sold at auctions, three are
Rolex watches. In particular, Paul Newman's
Rolex Daytona currently holds the title of the
most expensive wristwatch and the second most
expensive watch ever sold at auction,
fetching 17.75 million US
dollars in New York on October 26, 2017.
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